Spread the Word Campaign Results

A few weeks ago I put out a request to all of our readers and contributors to help spread the word. I asked anyone visiting this site, and who found something of interest, to tell at least two friends. It was and is my intention to help spread the word on the Newfoundland and Labrador experience and perhaps, in some small way, help make life just a little better for us all.

I’m happy to say that since that time there has been a marked increase in traffic to the site and some of the articles / commentaries have been either used or referenced on other sites.

I would like to thank each and every one of you who took the time to “spread the word” and I ask you to keep it up.

When I started the campaign I promised that I would give you an update on its progress, so here is a quick breakdown of the latest stats on the site. Although it is still in its infancy, we have only been online for about 6 months, the direction we are heading in looks bright.

- Just prior to the “Spread the Word Campaign” we were averaging 725 unique visitors per month. As of today, our average is 1412 unique visitors per month.

- Prior to the campaign 61% of our visitors each day were first time visits and our visitor retention (repeat visitors) was only 39%. As of today our visitors are split at exactly 50% new and 50% repeat visitors.

- Prior to the Campaign 78% of our visitors were from Newfoundland and Labrador. Our current readership breaks out as follows:

31% Newfoundland and Labrador
35% Elsewhere in Canada
29% United States
5% Other Nations (including: Qatar, Finland, UK, Germany, France, Barbados)

- I have been approached by CBC Radio and CBC Television as well as Mcleans Magazine for interviews so we know these fine folks are aware of us. In addition to this, our site statistics show that we have had visitors from the U.S. military, various federal government agencies, NL Provincial Government, and perhaps most interestingly, our site has been accessed over 20 times by someone routed through the Canadian Parliamentary server.

As a side note, some of those Parliamentary visits have lasted for several hours.

- Last but by no means least, some of the articles / commentaries on this site have either been carried or at least referenced by over 15 other sites. These sites include:

Canada Free Press (regularly publishes articles in Atlantic Canada Section and the recent Sea Shepherd Expose was the cover story for October 7, 2005)

The Canadian Democratic Movement

CanadianContent.net

Fur Commission USA – (Who I would like to thank for their tireless assistance on the Sea Shepherd article)

The Aquaculture Communications Group

Off The Rock.com

Man In Nature

Free Republic.com

Vive le Canada

Circumpolar Musings – Yukon College

- In addition to these sites, articles have turned up on at least a half a dozen other blog sites, some of which are not directly related to Newfoundland and Labrador.

So, as you can see, thanks to your efforts the word is getting out there but we should never get complacent. Let’s keep the pressure on. Keep spreading the word and let’s keep this site, YOUR site, growing. (You know, you tell two friends and they tell two friends and so on and so on)

As the current quote on the right side of this page says:

"Only when all contribute their firewood can they build up a strong fire."